Exploding Kittens on Kickstarter was officially funded last night, surpassing their goal and finishing with an amazing 87,825% ( $8,782,571 pledged! ), making them #3 on Kickstarter's most funded page! Elan Lee and his friends did something a little different than most Kickstarter campaigns. Not only was Exploding Kittens an original game, they decided to only open 4 reward tiers and mainly only focused on the first two. Elan and his pals didn't fuss with t-shirts, key chains, and other gimmicky merchandise. Don't get me wrong, fanboys love stuff like that ( including me), but they wanted to focus on getting the game polished and finished by the end of the campaign. Less stuff to make resulting in getting Exploding Kittens delivered faster to the public. Instead of doing traditional stretch goals, the EK team started achievements, this got people excited with social media hype and brought some fun and originality to internet-land. During the last 3 days of the campaign Matt Inman ( the game's illustrator ) took requests via Kickstarter's comment section, he illustrated amazingly crude images of fans, cats and other nonsense. During the final days a Twitter drinking game was invented, they had pizza parties at animal shelters, and finished the final hour countdown with a Reddit AMA. Elan Lee, Matt Inman, and Shane Small did something special here and I can't wait to get my hands on one of these decks, game night at my house! "I'll bring the beers ... I'll bring the beers."
Exploding Kittens page / Exploding Kittens Kickstarter